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Ctrip ramps up Trip.com’s localization efforts in Asia Pacific

2018/11/2 12:34:41
It’s been exactly one year since Ctrip purchased Trip.com – a strategic move by the Chinese online travel powerhouse to bring its services into local Asia Pacific markets.

Ctrip’s version of Trip.com is a very different proposition to the site that hit the scenes and raised USD 39 million in funding.

Local matter

Ctrip has also been investing in localization efforts in Trip.com markets, Tseng says, because each region needs to present unique value propositions to its local user base.

In Singapore, for example, where a lot of travel is outbound, Trip.com has been promoting “staycations” to residents to help local hotel chains grow bookings.

In Japan, meanwhile, Trip.com launched a co-branded credit card with the bank Sumitomo that allows users to log loyalty points with purchases.

There has also been a concerted effort to assist local users in making payments and contacting customer service. He estimates there are as many as 14,000 call center people who pick up the phone within 20 seconds available 24/7, and a call center recently opened in Korea in response to the volume of calls coming from the area.
杭州梅子青酒店编辑整理

杭州梅子青酒店交通指南

酒店位于拱墅区湖州街599号天邑国际大厦2幢,湖州街杭行路口、汽车城旁,近莫干山路,距离国际会展中心步行5分钟。 【交通枢纽】
- 距离杭州萧山国际机场40.5公里,打车约39分钟/143元;
- 距离杭州火车城站13.5公里,打车约20分钟/40元;
- 距离杭州火车东站15.6公里,打车约21分钟/49元;
- 距离杭州九堡客运中心站19公里,打车约24分钟/62元;
- 距离杭州汽车南站20.5公里,打车约25分钟/58元;
- 距离杭州汽车西站10.3公里,打车约19分钟/30元;
- 距离杭州汽车北站3.5公里,打车约5分钟/11元;
- 距离杭州市武林广场11.4公里,打车约15分钟/34元; 【周边美食及娱乐】
- 距离杭州西塘河台湾美食街0.5公里,步行5分钟;
- 距离杭州小河路美食街0.5公里,步行5分钟;
- 距离杭州运河天地美食广场2公里,步行至湖州街杭行路口车站(120米),乘坐公交47路,轻纺桥下车/打车约11元;
- 距离杭州北城天地购物中心0.5公里,步行5分钟;
- 距离杭州城西银泰2.5公里,打车约10分钟/13元;
- 距离杭州卡迪量贩式KTV仅0.8公里,步行8分钟;
- 距离杭州比高电影院2公里,步行至湖州街杭行路口车站(120米),乘坐公交47路,轻纺桥下车/打车约11元; 【公交指南】 公交:湖州街杭行路口站下可乘坐:47路、98路;

所属商业区:汽车北站及国际会展中心区域
酒店区域:拱墅区
酒店地址:中国 · 浙江省 · 杭州 · 拱墅区 · 拱墅区湖州街599号天邑国际大厦2幢(湖州街杭行路口)